So by now everybody has seen this youtube video…

… and I’m sure you saw these photos.

There have been numerous stories all over these here interwebs about what this all might be about. Well, we still don’t know. But we do have the next piece of the puzzle…

While watching a video on the NBC/Fox owned site “Hulu” last night, an ad popped up during the limited commercial break that started much the same way that the above clip started. This one however went longer and revealed a little bit more of the bigger picture of these ads. It showed LeBron saying that he would sign with the Cleveland Browns. That was followed by a few highlights of LeBron playing football. He first leads the team out onto the field, then catches a ball, then blocks a field goal like it’s a weak lay-up, then does a sort of switching hand trick move on a defender that causes the defender to turn around as LeBron runs past him, then soars through the air to dunk the ball through the uprights. It then shows LeBron wearing a Cleveland Browns championship T-shirt (I wonder how the workers stopped laughing for long enough to take the necessary steps to make the shirt) as confetti falls from the sky. He is then approached by a cheerleader who speaks in a man’s voice telling him that the he’s going to miss the bus. LeBron then realizes he’s dreaming, wakes up, sees the guy yelling at him and stands up to leave as you see a TV with a Browns game on in the background. He then says a quick State Farm pitch as he’s leaving, but not before striking a quick quasi-Heisman pose.

Below are screenshots of the ad and their descriptions. Check them out…

LeBron at the podium.

LeBron about to make the announcement.

LeBron hold up the Browns jersey.

LeBron leads his new team out onto the field.

The city of Cleveland rejoices.

LeBron looks down the line of scrimmage at his QB.

LeBron catches his first pass.

LeBron blocks a field goal.

LeBron redefines "trick play" for us.

LeBron dunking a football.

LeBron is taking a confetti shower.

A cheerleader approaches...

...but was that a man's voice?

Yes. Yes it was.

LeBron must have been sleeping.

He's awake now though.

Yep, clearly a dude (who doesn't want him to miss the bus).

It was one of those "fell asleep while watching TV" dreams.

LeBron strikes a pose for the ad.

The transcript of the audio…

LeBron: After a long discussion with my friends and my family, I’ve decided to sign with the Cleveland Browns, baby!
(grand music kicks in)
Female Announcer: LeBron James is a god of the sports world!
Male Announcer: Lebron electrifies football!
Male Announcer #2: Unbelievable!
LeBron: Yeah! Number one!
Cheerleader: (deep voice) LeBron! LeBron, you gon’ miss da bus!
(music stops)
Clubhouse Guy: (behind camera) Lebron, wake up! Everybody’s on the bus!
LeBron (Voice-over): When I’m there for the best day of the week, State Farm’s there.
Clubhouse Guy: (off-screen) Let’s go…

That’s it for right now. I do hope to be able to put up a video soon. No promises though.

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